Monday 17 October 2011

Codes & Conventions

Convention - the things we expect to find in a particular genre.

Code - to create a certain effect by using technical elements, codes create emotion and feeling.


Conventions in a Western
Horses, close up on eyes, cowboys, sand, guns, southern american accent, red indians, smoking, hats, card games, old clothing, bar fights, bright lightning, piano.

Codes in a western
Silence in a western evokes emotions such as tension.



Science Fiction Classics (Eureka Productions, 2009) cover.
Conventions in a Science Fiction
Space, longshot of space, aliens, CGI, futuristic, sound effects, lazer, sound track, space ships, cross cutting, darkness, dutch angle, slow motion, astronauts, subtitles, tracking shot, steady cam.

Codes in a Science Fiction
Sounds which are non digectic eg space ships sounds create evoke emotions such a tension and nervousness.

Conventions in a Action Adventure
Car case, bright lighting, good/evil, clothing (smart/old/dark), weather, low point/high point, technical, exotic location, sound motif.
Codes in a action adventure
Bright lighting and fast tempo music evoke the feeling of anticipation.

1 comment:

  1. Your material is reasonably well presented. Your use of graphics to identify genres visually works well. As a development here, you could now try to employ an online media tool such as Prezi to present an objective of this kind, which would allow you to annotate graphics and integrate video in your analysis.

    Your paraphrasing of what is meant by the media specific term “convention” is fairly good, and you successfully list some conventions from each of the three genres you’ve chosen to explore, western, action/adventure and science fiction.

    You could extend your definition of the key phrasal term “media code”. You do not explore technical codes at work. This is an area for development. Anchor yourself with a specific moving image extract and explore how technical elements such as CAMERA, SOUND, MISE-EN-SCÈNE, EDITING or SPECIAL EFFECTS (which may also be conventions of the genre) are used to: communicate with / manipulate / engage the audience; and lead the audience to understand / think / feel / expect certain things.

    Satisfactory and good in parts. E+

    ReplyDelete