Codes & Conventions

Convention - the things we expect to find in a particular genre.

Code - to create a certain effect by using technical elements, codes create emotion and feeling.

Conventions in a Western

Horses, close up on eyes, cowboys, sand, guns, southern american accent, red indians, smoking, hats, card games, old clothing, bar fights, bright lightning, piano.

Codes in a western
Silence in a western evokes emotions such as tension.

Conventions in a Science Fiction
Space, longshot of space, aliens, CGI, futuristic, sound effects, lazer, sound track, space ships, cross cutting, darkness, dutch angle, slow motion, astronauts, subtitles, tracking shot, steady cam.

Codes in a Science Fiction
Sounds which are non digectic eg space ships sounds create evoke emotions such a tension and nervousness.

Conventions in a Action Adventure

Car case, bright lighting, good/evil, clothing (smart/old/dark), weather, low point/high point, technical, exotic location, sound motif.

Codes in a action adventure
Bright lighting and fast tempo music evoke the feeling of anticipation.

I see Media as - Pictures, Radio, Reviews, Social websites like facebook and Television.

Different terms of Media.

Mediated Media - short ‘cut down’ media such as a shortened version of a football match only showing the highlights.

Modern media is the media used nowadays.

Mass media is something that can be showed showed in a newspaper, TV or anything that many people can see.

Modern Media - Usually refers to what is modern at any given time. It can be a representation of reality or an unofficial biography or someone else.

New media - Devices such as a computer used to aid media.

Mediated Media - short ‘cut down’ media such as a shortened version of a football match only showing the highlights.